We carefully select member companies to join our ecosystem, and become stakeholders in selected brands
All companies in the Kale United ecosystem must be plant-based. We screen the businesses we work with to ensure they adhere to our high ethical and sustainability standards.
We follow guidelines of ethical, sustainable investments by avoiding industries involved in fossil fuels, weapons, animal agriculture, or those that use products derived from animals or cause deforestation and pollution, work with weapons, alcohol, tobacco, drugs or gambling.
The goal is to find companies that are plant-based, have the largest possible effect on the most SDGs and have the highest impact on the transition towards a plant-based future.
Impact is defined as migrating the most amount of people from an unsustainable to a sustainable alternative.