Following successful EUR 250,000 crowdfunding in Q4 2018 and key strategic investments, new funding round will support growth of game-changing plant-based businesses

Stockholm, Sweden, 10 May, 2019: Plant-based company Kale United AB (Kale United) today announces the launch of its second funding round; raising EUR 1 million in capital to invest in or acquire new brands that are supporting global change.

Following its successful launch and EUR 250,000 crowdfunding round in the last quarter of 2018, Kale United has seen strong interest from investors from within the vegan movement as well as wider impact investors looking to support growth in the plant-based sector.

Funds from the new capital raise will be used to invest in fresh ideas that can positively impact the world.

There are currently over 15 global Kale United member companies based in Sweden, Canada, the UK and the US, exploring opportunities in India, Poland, South Korea and further afield in industries ranging from vegan food and drink brands to publishing, and environmentally friendly farming.

So far this year, two strategic investments have been made in pioneering food producers Ocean Hugger Foods (OHF) and Swedish Temptations AB. Through the Kale United ecosystem, the strategy is to support these companies and all Kale United member companies in expanding distribution channels to bring their innovative products to new markets.

Kale United is harnessing its international reach to help global companies to enter Scandinavia and to support Scandinavian companies as they grow globally.

Kale United Financial Advisor Cliff Johnson said, “To support these innovative brands in making the global impact they are capable of, strategic operational and financial oversight is crucial.

The unique Kale United ecosystem provides a selection of services – including financial consulting – to support the growth and development of its member companies. This next funding round will pave the way to welcome several new plant-based businesses to the ecosystem. I look forward to helping bolster their global reach.”

Kale United founder Måns Ullerstam said, “The plant-based lifestyle is no longer a trend, but the way of the future, and our member companies are helping consumers to transition to this plant-based world.

Kale United and the brands we invest in are playing their part in tackling some of the world’s biggest global challenges, aligning perfectly with a number of the UN Sustainable Development goals – a key element of our mission.

As a result, our global ecosystem of plant-based businesses appeals to impact investors from across adjacent sectors – including those exploring climate change mitigation, renewable energy and sustainable plant-based agriculture, to name just three.

We want to be a uniting force for plant-based companies expanding from or seeking to operate in the Scandinavian market. We are looking for mission-aligned investors in this next capital raising round, so Kale United can continue to invest in the game-changing plant-based brands that will shape a better future for our planet. I look forward to building on our progress to date.”




About Kale United

Kale United is a Swedish company creating a global ecosystem for plant-based businesses to flourish. Launched in 2018 and backed by a successful crowdfunding round, the mission is to increase the global availability and awareness of plant-based products.

Kale United provides its member companies with services that help them grow, and become a long-term stakeholder in selected businesses.

Kale United believes in strong partnerships with organisations that match its ethical and sustainable ethos.



Social Media: Twitter @mansullerstam; LinkedIn kaleunited; Facebook @kaleunited


About Måns Ullerstam

Måns is a successful entrepreneur and experienced investor. For his latest venture, Resolution Games, he raised US$6 million from prominent investors such as Google Ventures. As well as corporate roles heading US$100 million Swedish telco Rebtel, he also founded Neutral World: a carbon footprint comparison shopping site.


Launched in 2018 backed by a successful crowdfunding campaign raising over EUR 250,000, Kale United is a project close to Måns’ heart, aligning with his personal ethics and vision for a more sustainable, ethical future. Vegan since 2015, Måns is passionate about supporting and investing in the plant-based movement. Måns is also a Climate Leader, trained by the former Vice President Al Gore as part of his non-profit organisation, Climate Reality.

Press Enquiries:

Helen Wright

(0044) 07842729579