Kale United becomes a shareholder in Swedish Temptations AB, the creator of new split pea-based vegan tempeh Bärta; gears up for EUR1 million funding round

Stockholm, Sweden, 23 April, 2019: Plant-based company Kale United AB (Kale United) today announces its investment in organic and vegan food brand Swedish Temptations AB (Swedish Temptations); inventors of Bärta, a plant-based tempeh made from sprouted and fermented split peas instead of soy. Terms of the investment are not disclosed.

Bärta is an organic, gluten-free, protein and fibre-rich meat alternative currently available in Sweden. Based in Karlshamn, Swedish Temptations plans to strategically expand its distribution, initially throughout Scandinavia – where demand for healthy, plant-based and sustainable products continues to grow.

As part of the Kale United ecosystem, Swedish Temptations will benefit from the wealth of experience and insight of Kale United’s global network partners.

This is the second strategic investment in the wake of Kale United’s successful EUR250,000 crowdfunding, following its initial investment in Ocean Hugger Foods, a pioneering food producer offering plant-based alternatives to fish proteins.

Both strategic shareholdings are welcome additions to Kale United’s growing portfolio of member companies, and its mission to create a global ecosystem of shared services to help plant-based businesses flourish.

The latest investment comes as Kale United gears up for a EUR1 million funding round, raising capital to invest in new game-changing plant-based businesses and grow the global Kale United ecosystem.

Pia Qvarnström, CEO and Founder of Swedish Temptations, said: “Four years of research and trials led to a revelation of combining split pea tempeh, raw sourdough bread and self-sprouted and soured vegetables. I knew that more people had to discover this taste experience, and so Bärta was born.

Bärta is the planet-useful flavour sensation from Sweden. It provides maximum taste with minimal climate footprint. The peas are grown in Sweden and fermented to create culinary delights, and unexpected flavours, in our production kitchen.

We are delighted to have Kale United as an investor – the only outside investor we have to support the next phase of our growth – as we continue to make Bärta available in more stores. Our mission to create incredible tasting plant-based, organic food aligns with Kale United’s vision for a plant-based future. We can’t wait to get started on the expansion of our brand.”

Kale United founder Måns Ullerstam said, “With 2019 dubbed The Year of the Vegan, and the value of the global meat alternatives market predicted to reach US£6.3 billion by 2023, we feel that Swedish Temptations is ahead of the curve in anticipating the next wave of demand for healthy plant-based food.

We are excited that Kale United is making its second strategic investment post its successful crowdfunding in such an innovative and forward-thinking brand. Not only does Swedish Temptations demonstrate excellent potential to expand its business in a high-growth market, it is also selling healthy, delicious, low-impact products that contain no heavily processed or animal-derived ingredients.

By operating in this way, Swedish Temptations is playing its part in tackling some of the world’s biggest global challenges, and is helping the transition towards a plant-based future. I’m very much looking forward to working with Pia and her team.

Going forwards, Kale United is readying for its next capital raising round, and we are seeking EUR1 million from investors looking to make a positive impact on the world, and support the global growth of the plant-based movement.”




About Swedish Temptations

Start-up Swedish Temptations is a 100% organic, vegan and gluten-free food manufacturer based in Karlshamn, Sweden. Pia Qvarnström, Founder and CEO, created Bärta – a tempeh made from fermented split peas grown in Sweden instead of soy – which has a naturally rich, delicious flavour. This protein and fibre-rich meat alternative is available in Sweden but there are plans to expand the brand further afield.

Website: www.swedishtemptations.com
Social Media: Instagram @artanbarta Facebook ArtanBarta


About Kale United

Kale United is a Swedish company creating a global ecosystem for plant-based businesses to flourish. Launched in 2018 and backed by a successful crowdfunding round, the mission is to increase the global availability and awareness of plant-based products.

Kale United provides its member companies with services that help them grow, and become a long-term stakeholder in selected businesses.

Kale United believes in strong partnerships with organisations that match its ethical and sustainable ethos.


Website: www.kaleunited.com

Social Media: Twitter @mansullerstam; LinkedIn kaleunited; Facebook @kaleunited


About Måns Ullerstam

Måns is a successful entrepreneur and experienced investor. For his latest venture, Resolution Games, he raised US$6 million from prominent investors such as Google Ventures. As well as corporate roles heading US$100 million Swedish telco Rebtel, he also founded Neutral World: a carbon footprint comparison shopping site.


Launched in 2018 backed by a successful crowdfunding campaign raising over EUR250,000, Kale United is a project close to Måns’ heart, aligning with his personal ethics and vision for a more sustainable, ethical future. Vegan since 2015, Måns is passionate about supporting and investing in the plant-based movement. Måns is also a Climate Leader, trained by the former Vice President Al Gore as part of his non-profit organisation, Climate Reality.

Press Enquiries:

Helen Wright

(0044) 07842729579