About Us
Founded by an experienced entrepreneur and supported by a global network of expert advisors, we are a dedicated team with a vision to create a plant-based world.
FOUNDER
Måns Ullerstam
Måns is an entrepreneur and experienced investor. For his latest venture, Resolution Games, he raised US$6 million from prominent investors such as Google Ventures. As well as corporate roles heading US$100 million Swedish telco Rebtel, he also founded Neutral World: a carbon footprint comparison shopping site. Måns is a Climate Leader, trained by the former Vice President Al Gore as part of his non-profit organisation, Climate Reality, and is passionate about supporting and investing in the plant-based movement. Måns is a vegan since 2015.
Financial Advisors
Johnson Resolutions
Simi and Cliff are the co-founders of Johnson Resolutions, a company that invests in the Plant-based movement.
Together they specialize in Startup Investing, Financial Consulting and Workplace Wellbeing. Simi is an Arts Psychotherapist and Cliff brings over a decade of experience as an accounting and finance expert. They are passionate about supporting and growing Plant-based businesses.
Industry Advisor
Tobias Leenaert
Tobias is deeply embedded in the plant-based industry, driving positive change in the world. He is a blogger at veganstrategist.org, author of How to Create a Vegan World: A Pragmatic Approach and co-founder at The Center for Effective Vegan Advocacy (CEVA), and ProVeg International.
Health and Science Advisor
David Stenholtz
As well as working full-time as an oncologist, David is also the founder and chairman of Doctors For The Future. The organisation’s aim is to make people more aware of how dietary choices affect health and disease development, and how a plant-based diet can greatly improve health and quality of life.
Asia Advisor
Marie Frenette
Marie believes that social entrepreneurship has the power to change the world. She has been based in Asia since 2006 and has made it her mission to elevate the plant-based food space in the region. She is the founder of HAE Sustainable Lifestyle Company, a consultant for plant-based food companies and the Happy Cow ambassador for Seoul, Korea.
