The future is plant-based

Kale United is a Swedish company creating a global ecosystem for plant-based businesses to flourish

More than 300 investors from over 30 countries

Kale United wants to make it possible for everyone in the world to invest in a plant-based future

plant-based companies

Support ethical growth

Our mission is to increase the global availability and awareness of plant-based products.

We provide our member companies with services that help them grow, and become a long-term stakeholder in selected businesses.

We unite a community that believes in a better future with the plant-based brands that are making this a reality.

By joining this unique community, you can become a stakeholder in our journey and grow with us.


Astrid Och Aporna

Sweden’s most well-established vegan food brand. Founded in 2006, Astrid Och Aporna is a well-known vegan food brand in Scandinavian markets, celebrated for its tasty and innovative products.

Ocean Hugger Foods

Ocean Hugger Foods™ offers healthy, delicious and sustainable plant-based alternatives to your favorite seafood dishes. Created by one of America’s top chefs, Certified Master Chef James Corwell.


The latest vegan news, plant based recipes and resource topics on sustainable and compassionate living across the globe. The natural home for informative and thought-provoking content, focusing on sustainable and compassionate living.

Swedish Temptations

Bärta is a sprouted and fermented Swedish split pea. Organic, vegan, gluten free. So far you can find Bärta in a few selected stores in Sweden.

Areas of Interest


Plant-based companies creating sustainable options for the food, agricultural and restaurant industries


Plant-based companies active within the health, beauty and online services and media


Companies for a sustainable future, i.e. faux leather, recycling, renewable energy and alternatives to plastics

An unprecedented growth industry

From food to agriculture, health, beauty, technology, publishing, and more, the world is seeing unprecedented growth in ethical, healthy and sustainable plant-based businesses.

There are so many brilliant ideas out there. There is so much still to come.

kale united growth

The Ecosystem

We seek out and incorporate the best plant-based brands, consolidating and accelerating this fast-growing global market.

Through our ground-breaking network, we help our members find the right partners for sales/distribution, financing, marketing/PR, legal/HR and more.

We fill the support gap by creating an ecosystem for our member companies – providing cross pollination, synergies and services that empower their growth.

kale united members

What People are saying about us


Nadja Pinnavaia, Ph.D.

“We chose to be part of Kale United to have a partner in Scandinavia. Måns and his team are pioneering a unique ecosystem and we are benefitting from their extensive network. It’s a fantastic concept to support plant-based businesses”


Jodi Monelle

“Kale United was the perfect match for our online plant-based publishing company. The Kale United project is focused on harnessing and uniting the ever growing plant-based community to change the world for the better – in complete alignment with our goals”

Our Passionate Team

We are a growing team committed to driving positive change in the world.


Måns Ullerstam

Måns is an entrepreneur, experienced investor and vegan who is passionate about supporting and investing in the plant-based movement.

Working With

A network of plant-based investors all over the world who identify interesting startups, invest together and have a joint due diligence process.

A non-profit organisation helping startups in the plant-based space to accelerate their growth with an incubator in Berlin, Germany.