Investing in a plant-based future

We make it possible for everyone to be shareholders of a portfolio of plant-based game changers

New funding round

We are launching our new campaign on the 1st of April to the public.

Next generation plant-based distribution

Taking plant-based game changers to the Scandinavian market and beyond.

400 investors from over 30 countries

Kale United wants to make it possible for everyone in the world to invest in a plant-based future


Astrid Och Aporna

Sweden’s most well-established vegan food brand. Founded in 2006, Astrid Och Aporna is a well-known vegan food brand in Scandinavian markets, celebrated for its tasty and innovative products.

Ocean Hugger Foods

Ocean Hugger Foods™ offers healthy, delicious and sustainable plant-based alternatives to your favorite seafood dishes. Created by one of America’s top chefs, Certified Master Chef James Corwell.


The latest vegan news, plant based recipes and resource topics on sustainable and compassionate living across the globe. The natural home for informative and thought-provoking content, focusing on sustainable and compassionate living.

Swedish Temptations

Bärta is a sprouted and fermented Swedish split pea. Organic, vegan, gluten free. So far you can find Bärta in a few selected stores in Sweden.

What People are saying about us


Nadja Pinnavaia, Ph.D.

“We chose to be part of Kale United to have a partner in Scandinavia. Måns and his team are pioneering a unique ecosystem and we are benefitting from their extensive network. It’s a fantastic concept to support plant-based businesses”


Jodi Monelle

“Kale United was the perfect match for our online plant-based publishing company. The Kale United project is focused on harnessing and uniting the ever growing plant-based community to change the world for the better – in complete alignment with our goals”

Our Passionate Team

We are a growing team committed to driving positive change in the world.


Måns Ullerstam

Måns is an entrepreneur, experienced investor and vegan who is passionate about supporting and investing in the plant-based movement.

Our Partners

A network of plant-based investors all over the world who identify interesting startups, invest together and have a joint due diligence process.

A non-profit organisation helping startups in the plant-based space to accelerate their growth with an incubator in Berlin, Germany.